Assistant Marketing Manager Job at Landmark Group

Retail Planner

Assistant Marketing Manager Job at Landmark Group

The Job: Assistant Marketing Manager

The job holder will be responsible for implementing marketing strategies to develop the Concept brand / brands in line with the Concept objectives and ensuring that positioning of the brand is consistent throughout the region and new markets for the brands.

Promotions and Events

    • Recommend store promotions in consultation with buyers/ retail operations
    • Ensure that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified
    • Recommend events specific to brand / product category / season

Brand Building

    • Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives
    • Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories
    • Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives.

Budgeting and Planning

    • Prepare the annual marketing budget for the Concept in consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc
    • Prepare annual marketing calendar and Product specification catalogs
    • Review the budgets and make recommendations to the management as deemed necessary.
    • Report on the utilization of the Budgets periodically (as agreed)

Advertising and Agency Management

  • Plan and coordinate with Corporate Marketing on media buying and Agency contracting
  • Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand
  • Plan with the agency on the image campaign for the season
  • Track advertising maintained with the agency
  • Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, designer agencies, models and photographers
  • Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides


December 1, 2018

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